East End Dubs continues to increase the popularity of the Eastenderz label with the launch of a new sub-label; BELIEF. The goal of the new company is to expand and defy expectations with a wide range of artists, highlighting new and emerging talent.
The brand launches with rising star Jesse Maas’ first drop on February 17. Jesse, that type of artist who does not sew without thread, who knows what he is doing at all times and leaves nothing to chance, although sometimes his decisions may seem unusual or out of place. And if, furthermore, after a consecration in the underground, we see him doing his thing with the EP ‘LTD’, he leaves us even more surprised.
Continuing the shape of his already mature sound on various forward-thinking labels including Berg Audio, PIV, Cecille and Blind Vision, with releases garnering support from influential names like Joseph Capriati, Marco Carola, Toman and Chris. Stussy, to name a few!
‘LTD’ EP can and should be listened to as a portion of timeless music, which transmits a positive idea in times of conflict, and its aesthetic appeals to the most basic, deep and receptive of the spirit. BELIEF, in short, designs a wide and fragile sound to listen and feel from the depths.
BELIEF’s command of the language is total, and here they have once again delved into the past to be inspired by another verse, more forceful and melancholic, but no less evocative. All in all, we can safely say that this Loosh is on the verge of excellence.
As this is only the beginning of new beginnings, there is no doubt that East End Dubs will look to curate and build the Belief brand with the same dedication and passion that has been given to Eastenderz and their artists over the years.